
Create a concept & framework for short retail videos that highlight the key differences between LG products vs competitors.
Early-stage Concepts:

VIDEO FRAMEWORK

Video Example – Washtower

Video Example – CordZero Vacuum

Video Example – Life’s Good Research Hub

Execution
Executive Creative Director: Nicklaus Deyring
Brand Marketing Director: Melissa Gonzalez
Copy Writers: Marci Buehler & Ruthanne Ottley
Copy Writers: Marci Buehler & Ruthanne Ottley
Designer: Gregory Mendoza
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Director: David Ebert
Exec Director: Noam Harary
Exec Director: Noam Harary
Producer: Matt Snetzko
Prod. Supervisor : Thomas Massey
Prod. Supervisor : Thomas Massey