![](https://cdn.myportfolio.com/39a0ac33760e9dfead672ddaed7bcbeb/98da9bc4-fec1-4999-8b8e-b2e9d63513f8_rw_1200.jpg?h=c968e64cd7e94e4f4d44ddf9f1a97d71)
Create a concept & framework for short retail videos that highlight the key differences between LG products vs competitors.
Early-stage Concepts:
![](https://cdn.myportfolio.com/39a0ac33760e9dfead672ddaed7bcbeb/83f4a64f-8b64-48b1-ba25-dc498503682a_rw_1200.png?h=7054b6243b5956842e03f07746f6fc7f)
VIDEO FRAMEWORK
![](https://cdn.myportfolio.com/39a0ac33760e9dfead672ddaed7bcbeb/8f5aa157-3b24-4b40-a18c-6ef13e6ae2c2_rw_1200.png?h=b620b0e6f51f028a405af891b1a12b5d)
Video Example – Washtower
![](https://cdn.myportfolio.com/39a0ac33760e9dfead672ddaed7bcbeb/f6ad16d1-2b65-4d2b-aef8-26561310a8c1_rw_1200.png?h=a7c1b0f19e5cdc8cdfb7cc5adbb6847a)
Video Example – CordZero Vacuum
![](https://cdn.myportfolio.com/39a0ac33760e9dfead672ddaed7bcbeb/698972a6-d5de-4d1c-820d-d9b136ff02c9_rw_1200.png?h=73261db4f430e33f7d546446d430dced)
Video Example – Life’s Good Research Hub
![](https://cdn.myportfolio.com/39a0ac33760e9dfead672ddaed7bcbeb/ba1cd9d0-5254-4316-9204-a5d05eef1bd6_rw_1200.png?h=21e4d446b66aa85aad42c78ebbbd28fd)
Execution
Executive Creative Director: Nicklaus Deyring
Brand Marketing Director: Melissa Gonzalez
Copy Writers: Marci Buehler & Ruthanne Ottley
Copy Writers: Marci Buehler & Ruthanne Ottley
Designer: Gregory Mendoza
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Director: David Ebert
Exec Director: Noam Harary
Exec Director: Noam Harary
Producer: Matt Snetzko
Prod. Supervisor : Thomas Massey
Prod. Supervisor : Thomas Massey