Create a concept & framework for short retail videos that highlight the key differences between LG products vs competitors.
Early-stage Concepts:
Video Example – Washtower 
Video Example – CordZero Vacuum 
Video Example – Life’s Good Research Hub
Executive Creative Director: Nicklaus Deyring
Brand Marketing Director: Melissa Gonzalez
Copy Writers: Marci Buehler & Ruthanne Ottley
Designer: Gregory Mendoza
Director: David Ebert
Exec Director: Noam Harary
Producer: Matt Snetzko
Prod. Supervisor : Thomas Massey
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